This is something I’m doing exclusively as of a few months ago and its something that I rarely ever read about.
Oftentimes when people are buying aged domains they are usually using it as part of their link building network or maybe to drop into a network like Authority Link Network so they can get a decent daily post-queue.
I rarely ever hear people talk about the benefits of starting an authority site on an aged domain and this is exactly what I want to touch on today.
Why Build a Site on an Aged Domain?
Starting your website with an expiring domain name is like starting a marathon 1 mile ahead of everyone else.
Unless the domain was previously used for some kind of malicious activity, the domain comes with its own “old site authority” that you can take advantage of. This completely removes the time a new site is going to need to build up this trust, possibly avoiding any kind of new site filters (like the sandbox) which are a royal pain in the ass.
2 Visual Examples: New Domain vs Aged Domain
I’m going to share a couple screenshots of 2 different sites built around the same time. Each has had a relatively equal share of love regarding links and content and they were both started around the same time.
Here’s a graph of a site I started building in late September. This was on a brand new domain name that I regged because I thought of a clever name. The only time I would recommend doing this is if you have BIG PLANS for the site and want to turn it into a real business, something more than an affiliate site. Only then would a good name actually benefit you beyond the benefits you’d get from getting an aged domain with a less-nifty domain name.
As you can see from the graph traffic has been just a few uniques per day, minus the part it jumped out and back into the sandbox. This was 3 consecutive days which the site earned around $20 a day off of around 20 decent pages of content. It gave me a good idea of what I could expect to earn from the site in the future when it does actually start ranking. If I could do it over again I would have started this site on an aged domain, I just didn’t realize how much of a difference it makes.
Here’s a graph of a site I started building in late October, 1 month after the site on the new domain. The domain itself is 8 years old and came with a handful of links. It’s actually not even a .com, it’s a .net, but it works fine.
The steady rise in traffic corroborates with the weekly links and content added to it. In an alternate universe of affiliate marketing heaven, all sites built would look like this with a steady uphill slope of traffic.
The Biggest Downsides of Aged Domains
No good thing comes without a price, literally.
Good domains can sometimes come at a hefty price. I’ve noticed especially in finance niches, domains with a decent name and thousands of backlinks can go into the thousands.
However, it doesn’t take that kind of investment to get by with this strategy.
If you’re like me and you want to get by on a budget, I will show you how to do that using one of my favorite programs a little later.
You can’t cherry pick the name of your site, which I think a lot of people really like to do. The novelty of this wore off on me a long time ago, so I’d rather take the SEO benefits of an aged domain than a new domain thats going to take a lot longer to rank.
Good domains on the market can sometimes be few and far between and 99.9% of what you look at will definitely not suit you.
Where to Buy Aged Domains
Digitalpoint Domain Market
A lot of people discount DP and for good reason, the forum just isn’t what it used to be. However, I still like to browse their domain marketplace once in a while.
It’s laid out in a nice format so you can easily get what you’re looking for:
I remember the good ol’ days when tools like Dropday and Freshdrop were free. These days they want a subscription from you but if you’re looking to register several domains at once it could very well be worth it. The data they give is invaluable and this is the easiest way IMO of picking up a good quality domain name without having to do a ton of manual research on it.
The Flippa Alternative
One thing I have experimented with is buying aged domains with a little bit of content on Flippa. These can be had for just a couple hundred bucks or less. What you can do is basically pick off where the original owner left off and create a diamond out of a piece of coal without having to do a lot of waiting for teh Google to trust your site.
If you’re looking to do something like this I would avoid the influx of EMDs on the Flippa marketplace. EMDs, in my opinion, for this will pidgeonhole how far you can really take a site.
My Favorite: Scrapebox TDNAM Scraper
Ah, one of the many uses of Scrapebox. They have a really cool scraper that I’ve been using for a long while to pick up little gems in the rough. The nice thing about these domains that you’ll find with the TDNAM scraper is that they are fist come first serve, there’s never any bidding.
You can find PR domains, domains 10+ years old, all for about $5-$10 plus the standard domain reg fee. It’s definitely a great option if you’re on a tight budget. This is actually how I bought my aged domain shown in the graph above and its how I’ve acquired domains for probably the majority of my now successful sites.